Simply said, does your product or business idea work? Can you prove it? Is it simple to understand? Is it designed to meet the needs of the market you wish to deploy it in? Can you prove it? Did we already say that? Yes, because it is fundamental. We love innovation, but we adore great products, no matter how simple they might be that meet the need of its market. When that product creates sustainable opportunity for those in greatest need and has the capability over time to scale, then GIF is interested.