Mercado Global believes in a holistic approach to poverty alleviation. Artisans enhance their leadership and business skills through trainings conducted in local indigenous languages. Indigenous artisans highly skilled in ancient Mayan weaving techniques face very limited sales opportunities. We connect women to international sales opportunities with major retailers and provide technical trainings for women to improve their weaving and sewing skills. Artisans receive microloans for sewing machines and looms that enable them to expand their income. They also receive incentives to save a portion of their earnings, allowing them to cover long-term costs like children’s education and emergency healthcare. With Mercado Global’s holistic approach, women are breaking the cycle of extreme poverty and becoming entrepreneurs in their own right.