KickStart designs, promotes and mass-markets irrigation pumps that smallholder farmers buy to start profitable family farming businesses, increasing their incomes, food security, and lifting themselves out of poverty. For small-holder farmers to increase their incomes and food security the move from rain-fed agriculture to irrigated agriculture is essential.
Only 6% of sub-Saharan Africa is currently irrigated. In 2000, KickStart expanded into Tanzania, then Mali, Burkina Faso and Zambia by 2012. KickStart began selling pumps in Kenya closely monitoring operational progress and impact. It expanded across Kenya, proving it scalability.